Let’s face it: every company needs to deal with competition. You compete on your product offering, your pricing, your customer benefits and more. And, for the most part, relationships against competitors follow some degree of decorum -- the best that two competitors can manage, at least. On most days, you usually speak to your company’s advantages, keep your pitch factual and avoid stooping to the level of bad-mouthing the competition. But, your competitors don’t always follow those rules, and at times may even come out swinging, especially if they are new entrants in the market, trying to knock out the incumbent industry leader. So, when that happens, you have no choice other than to take off the gloves and get your hands dirty. The question is . . . how?
Read the rest of this post in Entrepreneur, which I guest authored this week.
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