Friday, July 20, 2018
Lesson #295: Top 5 Media Buys for First-Time Marketers
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Getting the word out about your startup business is always a challenge, but at least there are a handful of techniques you can focus o...
Saturday, July 7, 2018
Sales Enablement Tools Are the Key to Making More Money
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Over the last several years, many technologies have been developed to help accelerate and automate the sales and marketing functions. ...
Thursday, July 5, 2018
Want to Scale Revenues? It's All Math!
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Over the last year, I have been networking with key influencers in the tech startup community in the Raleigh-Durham area. I had the j...
Wednesday, June 20, 2018
Lesson #294: Marketing Attribution: What Is It and Why It Matters
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Long gone are the days of blindly spending marketing dollars without a data first mindset to clearly calculate and prove you are driv...
Wednesday, June 6, 2018
Reflections After a Year in Raleigh-Durham
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As you know, Red Rocket opened an office in the Raleigh-Durham area a year ago. As I was reminiscing on my life changes over the last...
Friday, June 1, 2018
To Find the Holy Grail of Product-Market Fit
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Every entrepreneur believes they have the product that is going to revolutionalize the world, worthy of venture capitalists bathing t...
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