As I have been doing startup consulting at Red Rocket, I have also had many
executive conversations with several big companies. These companies
were anywhere from $150MM to $25BN in revenues in size, so definitely
well-established businesses in their respective industries. But, one thing had
become perfectly clear in all cases: once a company gets to a certain size, it
starts to lose its appetite for risk, across many facets of its business. And,
the bigger the company gets, the more risk averse it gets, regardless of whether
or not the company had innovation wired into its original DNA as a high-flying
startup from years before. I think there are five reasons for this.
Read the rest of this post on Forbes, which I guest authored this week.
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