This really is not a simple question to answer. There are so many nuances that go into assessing the right answer. What is going on with the economy? How liquid is the fundraising climate? Are you B2B or B2C? Are you the first mover? How defensible is your business, with patents, product complexity or otherwise? What are your competitors doing? How big is the market opportunity? How quickly is it emerging? Are you trying to dominate the world, or build a nice lifestyle business? Are you venture backed, or privately owned? So, in light of all these moving pieces, I will do my best to layout some high level guidance.
Read the rest of this post in Forbes, which I guest authored this week.
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