Overall, I am a huge fan of strategic partnerships, if they are structured correctly and both parties are incentivized to see the success of your business. I built both of iExplore and MediaRecall with equity owning strategic partners: National Geographic for iExplore and Getty Images for MediaRecall. This post will: (1) define a strategic partnership; (2) highlight plusses and minuses of relationships like this; and (3) list critical items to consider when contracting these relationships.
Read the rest of this post in Forbes, which I guest authored this week.
For future posts, please follow me on Twitter at: @georgedeeb.
