Likely, we have all done it. We walk into a retail store, browse their huge selection of inventory, talk with their highly-trained salespeople, pull out our smart phones, scan the product barcode and find the same product cheaper online. When we leave the store empty-handed to buy it online, and the retailer is stuck with the cost of their marketing, inventory, staff and real estate without the sale, it's called “showrooming.” Retailers are clearly feeling the pressure from online competitors and customers armed with mobile devices to help them research. Instead of retreating, make your store relevant.
Read the rest of this post in Entrepreneur, which I guest authored this week.
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