Giving up equity in your business, as an alternative to paying cash, often sounds like a great idea to cash starved startups. But, giving up equity in your business is often a very big decision, and can come at a long term price, both financially and operationally. This post will help you figure out when it is appropriate to trade equity for services, and when you should avoid it. As well as, certain potential pitfalls along the way.
Read the rest of this post in Forbes, which I guest authored this week.
For future posts, please follow me on Twitter at: @georgedeeb.
