Big companies that fail to innovate risk extinction. That's the stark truth in the era of "digital disruption". Just look at the likes of Woolworths, Polaroid, Alta Vista, Kodak, Blockbuster, Borders... the list goes on. All steamrollered by strings of ones and noughts and changing consumer behavior. But why are so many big companies so bad at it?
Read the rest of this article at BBC, which we contributed to this week.
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