There is no instruction manual for building a brand. A brand position and reputation is something that is slowly built up and earned over time. That said, as you are planting the early “seeds” of your brand, the actions you take from the start of your business, will dictate where your brand is heading long term. It is important you get this right, as it is often more difficult to change a tarnished brand image, than it is to start from scratch. I will summarize the key components of building a brand below.
Read the rest of this post in The Next Web, which I guest authored this week.
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