What is it about Memorial Day,
July 4th, Labor Day and the Christmas season? They bring out all the big discounts, which
gets shoppers flooding to the malls to save money, especially on big ticket
items like cars and mattresses, as examples.
And the sellers of those products bring out their best prices during these
holiday seasons, trying to capture has much market share against their
competitors as they can. But the
question I ask is: why? Yes, you are
driving more revenues, with the holidays often representing 30% of their total
annual volume. But, if you are
sacrificing material bottom-line profits by slashing prices in the process, why
play that game? This post will dive
deeper into whether you should or should deeply discount your products, during
the holiday season or in general.
Read the rest of this post in Entrepreneur, which I guest authored this week.
For future posts, please follow me on Twitter at: @georgedeeb.