[VIDEO] Don't Let Short-Term Thinking Hurt Long-Term Results

I was recently interviewed by ASBN, an online "television network" serving the small business community, about how to not let short-term thinking hurt your long-term results.  As you will learn, it is very easy to let your short-term cash needs "rule the day", but at the peril of maximizing your future growth efforts.  I thought this video turned out great, and I wanted to share it with all of you, to see if it can be helpful to you in knowing when to cut corners, and when not.  I hope you like it!!

The embedded video player didn't give me the option to change the size of this video.  But, if you want to see a bigger version, simply click the expand size button in the player above.

Thanks again to Jim Fitzpatrick and the ASBN team for having me on the show.  I look forward to our next interview together.

For future posts, please follow me on Twitter at: @georgedeeb.

[VIDEO] How to Discover and Understand Your Competitors

I was recently interviewed by ASBN, an online "television network" serving the small business community, about how to best research your competitors and apply those learnings to your strategic plan.  As you will learn, it is vital to your success that you have a firm grip on what you are up against.  I thought this video turned out great, and I wanted to share it with all of you, to see if it can be helpful to you in "blocking and tackling" up against your competitors.  I hope you like it!!

The embedded video player didn't give me the option to change the size of this video.  But, if you want to see a bigger version, simply click the expand size button in the player above.

Thanks again to Jim Fitzpatrick and the ASBN team for having me on the show.  I look forward to our next interview together.

For future posts, please follow me on Twitter at: @georgedeeb.

Treat Your Team Members as People, Not as Employees

I frequently write about employee experience and recruiting topics like how to manage a virtual team, the possible benefits of an unlimited vacation day policy and swapping "I" for "we" in corporate communications. After a look at these posts, you might notice a consistent theme: all are employee-friendly policies intended to let staff members cultivate their own identities on the job. Why is this important? Because recruiting and retaining staff is harder than ever, and the more things you do to nurture long-term loyalty, the more your company will thrive and your employees prosper. At the core of this message is learning to treat staff as the people they are, not simply employees.

Read the rest of this post in Entrepreneur, which I guest authored this week.

For future posts, please follow me on Twitter at: @georgedeeb.

Lesson #351: Don't Let Your HR Department Steer the Ship

We love our human resources departments.  They do a lot of good inside a business.  They help with recruiting, training and onboarding.  They help with setting benefits plans.   They help with creating a strong company culture, and many other good things.  But, I have been involved with a lot of human resources managers that have crossed the line between supporting the business, and dictating the direction of the business.  You as the CEO need to make sure you know when it is happening, and do your best to ensure it doesn’t happen, which could capsize your business plan.  This post will help you do exactly that.

An HR Case Study—A Single Veto Vote Can Topple the Entire Apple Cart

I was once working with a client where we were setting a new organizational chart structure in the marketing department and recruiting a couple new employees to fill those holes.  In that particular instance, the company also had a little bit of a “power struggle” and culture clash going on between a few of the department heads, which needed fixing.  My role as the interim CMO was to fix that issue and put the company onto the proper course and growth trajectory, as dictated by the company’s business plan, as created by the team. 

When I finalized the organization chart for the marketing department structure that I thought was the ideal solution to hitting the company’s goals and growth objectives, it ruffled a few feathers of the current middle managers in the department, as it would have meant giving up some control over departments they were currently overseeing.  But, that was part of this company’s problem:  the middle managers were inexperienced and doing way too many tasks in one role.  The new structure would lighten their load and make the company more efficient and focused.   The current middle managers proceeded to defend their turf, and ran to the HR department for support.

At the same time, the new organizational structure, would result in a change of reporting assignments, with people potentially getting a new boss in the process.  And, those middle managers, didn’t want to change who they were being managed by.  Again, those staff members went running to the HR department for help.

And, lastly, as we were recruiting new team members, we were trying to recruit really smart team members that could help move the company’s culture in a direction that was more entrepreneurial and nimble, as opposed to some of the entrenched processes that were slowing down the current thinking and operations.  And, when those new candidates were interviewed within the organization, again those same middle managers in the department felt threatened by the new people, as making them look stupid, impeding their ease of promotion, or forcing them to change the way they did their work.   So, what did they do; they again went running to the HR department to help them.

Now comes the guts of this post.  When I presented this organizational and hiring plan to the company’s CEO, he was 100% in alignment and gave me the green light to proceed on implementing it.  But, when I went to the head of the HR department to help me implement the restructuring and hiring, I was met with a lot of pushback.  She had taken all the complaints of the middle managers, layered in her own opinions (as many of those middle managers were her personal friends), and proceeded to try to squash the agreed upon plan with the CEO.  The CEO was not one for conflict, and backed down from the original direction, and let the HR department change the plan.  The restructuring never happened, the new hires were not hired, and the culture of the department was never fixed.  This collectively ruffled the feathers of the strong employees that I did not want to leave the company. 

I just couldn’t believe what had happened:  a couple disgruntled middle managers not happy with the new plan, just toppled the plan with the support of the HR department head that basically was given a “veto vote” on the company’s high level plans and direction.  And, the CEO let it happen??!!

Well you can all guess what happened from there.  The half of the marketing team that I did not want to quit, all left for new jobs.  And, the company’s revenues dropped around 33% in the process, as the smartest talent in the company left and the newest ideas that would propel the company to new heights, intending to grow the revenues, were not implemented.  What a mess!

What this Means for Your Business?

To all you CEOs out there saying this sounds familiar, you have to remember a few important things.  First of all, the strategic plan is the strategic plan, and if you have a smart leadership team implementing that plan, you need to let the plan run its course—you don’t change direction on the whims and opinions of a single “veto voter” midstream.   And, secondly, the HR department needs to know that they are there to support the business in executing its plans agreed upon by senior management, they don’t get to dictate direction . . . ever!!   Yes, their opinions need to be heard, but if they get outvoted by the opinions of the collective management team, they need to back down.  And, if your HR department manager does not subscribe to that model, they need to be replaced by someone that is willing to march to the beat of the company drum, not their own beat.

This post is not intended to bash all human resources departments or managers, as most are very good.  But, this post was simply inspired by the one bad apple manager that was allowed to dictate her personal agenda, which ended up toppling the company’s efforts in fixing and growing their business.  If any of you think your bad apples are going to spoil your bushel (and worse yet impede your business plan), don’t let it happen.  Have conviction in your plan, and make sure all managers are beating to the same drum.

For future posts, please follow me on Twitter at: @georgedeeb.

 

[VIDEO] What's More Important--Strategy or Execution?

I was recently interviewed by ASBN, an online "television network" serving the small business community, about which is more important for your business--your strategy or your execution of that strategy.  As you will learn, you can't have one without the other.  I thought this video turned out great, and I wanted to share it with all of you, to see if it can be helpful to you in making sure you have the right team in place to hit your desired targets.  I hope you like it!!

The embedded video player didn't give me the option to change the size of this video.  But, if you want to see a bigger version, simply click the expand size button in the player above.

Thanks again to Jim Fitzpatrick and the ASBN team for having me on the show.  I look forward to our next interview together.

For future posts, please follow me on Twitter at: @georgedeeb.

[VIDEO] Vertical vs. Horizontal Growth Options For Your Business

I was recently interviewed by ASBN, an online "television network" serving the small business community, about how the various vertical and horizontal growth options to grow your business.  I thought this video turned out great, and I wanted to share it with all of you, to see if it can be helpful to you in setting your own growth strategies.  As you will learn, there any many ways to expand your business, within your industries and markets, and beyond.  I hope you like it!!

The embedded video player didn't give me the option to change the size of this video.  But, if you want to see a bigger version, simply click the expand size button in the player above.

Thanks again to Jim Fitzpatrick and the ASBN team for having me on the show.  I look forward to our next interview together.

For future posts, please follow me on Twitter at: @georgedeeb.