I have written dozens of useful how-to lessons for driving sales, but perhaps none is more important than this one. This is the day that you learn that driving sales has very little to do with what you have to say. It has everything to do with what your client has to say.
The magic sauce to closing a transaction is knowing how to ask probing questions, then sit back and listen. Keeping your mouth shut is typically a really hard concept for a salesperson to grasp. But, when they do, jewels of insights about your customer and their real pain points will quickly rise to the surface the more they say.
Read the rest of this post in Entrepreneur, which I guest authored this week.
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