Saturday, December 28, 2019
Marketing is Still an Art (and a Science)
Posted By: George Deeb - 12/28/2019Data-driven decision making has been the mantra of most good CEOs and CMOs over the better part of the last decade. They want all market...
Tuesday, December 17, 2019
Red Rocket's Best Startups of 2019
Posted By: George Deeb - 12/17/2019Red Rocket gets introduced to hundreds of startups each year, in the normal course of doing business, or via our involvement with variou...
Monday, December 9, 2019
[VIDEO] George Deeb Discusses 'Driving Growth vs. Driving Profits--Which is Right for You?' on ASBN
Posted By: George Deeb - 12/09/2019I was recently interviewed by the Atlanta Small Business Network (ASBN), an online "television network" serving the small bu...
Friday, December 6, 2019
[PODCAST] George Deeb Shares Entrepreneurial Lessons with John Vuong
Posted By: George Deeb - 12/06/2019Red Rocket partner George Deeb was recently interviewed by John Vuong who publishes a podcast with entrepreneurial lessons for startups ...
Friday, November 8, 2019
Lesson #319: How to Pitch a Business Investment Case to Your CFO
Posted By: George Deeb - 11/08/2019Chief Financial Officers are often the “gatekeepers” to the company’s cash coffers. And, as you can imagine, the have a lot of peopl...
Friday, October 4, 2019
Should I Bootstrap or Look for Investors?
Posted By: George Deeb - 10/04/2019I was recently interviewed by the U.S. Chamber of Commerce for my thoughts on the big question: should I bootstrap finance my business ...
Tuesday, October 1, 2019
Lesson #318: A New Workforce Optimization Algorithm
Posted By: George Deeb - 10/01/2019I was recently introduced to Todd Zaugg, the CEO at Matrix Achievement , a consulting firm that helps companies improve their sales. In...
Tuesday, September 24, 2019
The Rise of Account Based Marketing
Posted By: George Deeb - 9/24/2019I've witnessed many evolutions in marketing best practices, from the rise of digital and social media marketing to automation technol...
Friday, September 6, 2019
Lesson #317: The Best Employees Have These '31 Flavors'
Posted By: George Deeb - 9/06/2019Having good employees will make or break a company’s success. I have previously written about how best to read resumes and screen emplo...
Thursday, August 15, 2019
[VIDEO] George Deeb Discusses Entrepreneurial Mindsets for Success on ASBN
Posted By: George Deeb - 8/15/2019I was recently interviewed by the Atlanta Small Business Network (ASBN), an online "television network" serving the small bu...
Thursday, August 8, 2019
How to Pitch Your Business Investment Case
Posted By: George Deeb - 8/08/2019Chief Financial Officers are often the gatekeepers to a company’s cash coffers. And, as you can imagine, they have a lot of people tuggi...
Thursday, July 18, 2019
Lesson #316: Decision Making Only as Good as Quality of Data Studied
Posted By: George Deeb - 7/18/2019Over the years, I have become a “data hound”, looking for every morsel of wisdom I can get about my business, to help make smarter decis...
Wednesday, July 3, 2019
Lesson #315: Why We Turned Down a Chance to Double Sales
Posted By: George Deeb - 7/03/2019As you may remember, back in 2018, we acquired Restaurant Furniture Plus , a B2B ecommerce business that sells foodservice furniture to ...
Friday, June 14, 2019
[VIDEO] George Deeb Discusses 'Pain Killer vs. Vitamin' Business Models
Posted By: George Deeb - 6/14/2019I was recently interviewed by the Atlanta Small Business Network (ASBN), an online "television network" serving the small b...
Saturday, June 8, 2019
The Best Employees Have These '31 Flavors'
Posted By: George Deeb - 6/08/2019Having good employees will make or break a company’s success. I have previously written about how best to read resumes and screen employ...
Thursday, June 6, 2019
Lesson #314: The Only Winners in Ecommerce? Amazon, Google and Facebook!
Posted By: George Deeb - 6/06/2019I have been a long-time fan of the ecommerce industry. As offline retailers were struggling to compete with online retailers, many larg...
Tuesday, May 28, 2019
[VIDEO] George Deeb Discusses Recruitment Strategies on ASBN
Posted By: George Deeb - 5/28/2019I was recently interviewed by the Atlanta Small Business Network (ASBN), an online "television network" serving the small b...
Friday, May 24, 2019
Lesson #313: The Top 5 Benefits of Marketing Personalization
Posted By: George Deeb - 5/24/2019Marketing has evolved from one-size fits all mass marketing to your entire target list, to laser-focused personalized messaging cust...
Thursday, May 9, 2019
Lesson #312: Don’t Let Short-Term Thinking Hurt Long-Term Success
Posted By: George Deeb - 5/09/2019I recently met a business where the owner made 100% of her decisions based on how it impacts the immediate cash flow of the business. A...