Thursday, August 15, 2024
The First 100 Days of Onboarding New Employees
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You probably have heard the importance of the action plans of the "first 100 days" after a new President takes office or after y...
Thursday, August 8, 2024
Lesson #362: Firing Long-Term Employees is Hard, But May Be Necessary
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I consulted a client that had to do something they had never done before—they had to cut a long-term employee that had been with the company...
Thursday, July 25, 2024
Do Major Holiday Discounts Help or Hurt Your Business
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What is it about Memorial Day, July 4 th , Labor Day and the Christmas season? They bring out all the big discounts, which gets shoppers ...
Wednesday, July 3, 2024
Lesson #361: Let Ad Campaigns ‘Breathe’—Over Optimization Can Suffocate Results
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I have been a digital marketer for over 30 years, living by the mantra of making data-driven decisions that maximize your return on ad spe...
Friday, June 7, 2024
Trying to Scale Your Startup? The Odds Are Not in Your Favor!
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My colleague and serial entrepreneur, Scot Wingo , of ChannelAdvisor, Spiffy and Triangle Tweener Fund fame, recently posted on LinkedIn, ho...
Monday, June 3, 2024
[VIDEO] A 'Fresh Set of Eyes' Can Help Turnaround Struggling Businesses
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I was recently interviewed by ASBN , an online "television network" serving the small business community, about how a "fresh...
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