Is Your Product a "Vitamin" or a "Painkiller"?

Is your startup building a "painkiller" or a "vitamin" for your clients? In order to get their attention and build a sizable business of scale, "painkillers" are a must. 

We all need to take a critical look at our businesses from the perspectives of our clients. Would your product or service be something they really need today and help them solve big pain points with established budgets? If so, proceed full steam ahead. If not, you could end up with a low revenue business and most likely need to pivot into a bigger market opportunity. 

So what are the differences between "vitamins" and "painkillers"?

Read the rest of this post on Entrepreneur.com, which I guest authored this week.

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