[VIDEO] What's More Important--Product Features or Benefits?

I was recently interviewed by the Atlanta Small Business Network (ASBN), an online "television network" serving the small business community, about how to best to pitch your product to potential buyers, and whether to emphasize the product features or the resulting revenue, cost saving or user experience benefits to your customers.  I thought this video turned out great, and I wanted to share it with all of you, to see if it can be helpful to you in your selling efforts.  I hope you like!!

The embedded video player didn't give me the option to change the size of this video.  But, if you want to see a bigger version, simply click the expand size button in the player above, or feel free to watch it on the ASBN website.

Thanks again to Jim Fitzpatrick and the ASBN team for having me on the show.  I look forward to our next interview together.

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