Earlier this week, I had the pleasure of mentoring the newest class of entrepreneurs at Founder Institute Chicago. Below is a video of the lesson I taught on "Market Research for Startups". I thought it would be useful to the Red Rocket Blog readers, as well.
The lesson provides high level guidance on: (i) what types of markets to pursue; (ii) how to find data on your market; (iii) how to define your competitors; (iv) how to cost-effectively do market research; and (v) how to determine if you can win, or if you should walk away. This lesson helps entrepreneurs with learning how to do the necessary market research upfront, before wasting a ton of money on a bad idea.
George Deeb Teaches "Market Research for Startups" to Founder Institute Chicago Class from George Deeb on Vimeo.
I hope you enjoyed this video (despite the bad lighting). And, if you desire to
see more "how to" videos in the future, let me know in the comments field, and I
can build some into my editorial calendar.
For future posts, please
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