Try to Kill Your Startup, Before You Start

Earlier this year, I was sitting on a venture capital panel with Joe Dwyer of OCA Ventures, who made a very interesting comment.  He was counseling the startups in the room to try to kill their startups.  My initial reaction was: that is strange guidance to give to a room full of aspiring entrepreneurs trying to successfully get their businesses off the ground.  But, as he went on to explain it, he said “if you have done everything you could have done to kill your startup, and were unsuccessful in doing so, then you are truly on to something that is defensible and worth building.”  Which I thought presented very interesting pearls of wisdom.

Read the rest of this post on Forbes, which I guest authored this week.

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