Sales and marketing planning are my favorite part of building any company, as they are the key drivers of the company’s revenues. The lack of a solid sales or marketing plan is typically the #1 reason a business fails, as any shortcomings here will result in revenues and profitability falling short of goals. So, this area requires intense focus for any startup to succeed.
Read the rest of this post in Forbes, which I guest authored this week.
For future posts, please follow me on Twitter at: @georgedeeb.