Most startups get a great new idea, and their immediate instinct to start coding away on building that product with their very limited budgets. They put on the hat of a consumer using their technology and do their best to build a functional user experience in line with their original vision (which is a perfectly reasonable and expected part of launching a startup). But, then they launch their product and realize no new customers are showing up.
Read the rest of this post in Forbes, which I guest authored this week.
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