I recently had the pleasure of mentoring the 2014 class of entrepreneurs at Founder Institute Chicago. Here is the presentation I delivered on "Branding & Marketing for Startups". The lesson provides high level guidance on: (i) the key problems startups face; (ii) considerations for naming and trademarking your business; (iii) the differences between B2C and B2B tactics; (iv) the key metrics to track (e.g., COA, LTV); and (v) how to become a thought leader in your space (with a case study on the Red Rocket Blog). This is a must watch for any entrepreneur, to learn how best to drive customers to your business, in a way that will most attract new investors.
George Deeb Teaches "Branding & Marketing for Startups" to Founder Institute Chicago from Red Rocket Ventures on Vimeo.
The matching slide show on SlideShare can be found here:
I apologize for the low lighting of the video, but the substance of the speech is what I wanted you to focus on. I hope you pick up some good learnings here, to help your business.
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