How to Evolve from Selling Widgets to Selling Wisdom

I've previously written about the 1,024 different types of salespeople there are and the difference between selling simple products vs. ones that are much more complex and consultative in nature. I like to call this the difference between selling “widgets” vs. selling “wisdom.” So, what follows are some further thoughts on the difference between the two, the advantages of selling wisdom and ways in which you can effectively transition your selling efforts from "simple products" to "wisdom."

Read the rest of this post in Entrepreneur, which I guest authored this week.

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