You Cannot Cut Your Way to Growth

I recently wrote about the war between driving growth and profitability and how you cannot successfully maximize both at the same time. The key point was that driving growth requires an additional investment in your business, in the form of new sales and marketing activities, expenses of which put negative pressure on your bottom line. So what happens when that additional investment takes a short-term toll on your business?

Read the rest of this post in Entrepreneur, which I guest authored this week.

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