[VIDEO] George Deeb Discusses How to Influence Customer Buying Decisions (on ASBN)

I was recently interviewed by the Atlanta Small Business Network (ASBN), an online "television network" serving the small business community, about how best to influence customer buying decisions.  I thought this video turned out great, and I wanted to share it with all of you, to help you learn it is better to focus your pitch on "Why It Matters to Them", instead of "What Your Product Does".  I hope you like!!

The embedded video player didn't give me the option to change the size of this video.  But, if you want to see a bigger version, simply click the expand size button in the player above, or feel free to watch it on the ASBN website.

Thanks again to Jim Fitzpatrick and the ASBN team for having me on the show.  I look forward to our next interview together.

For future posts, please follow me on Twitter at: @georgedeeb.