The Lucky 7 Steps to Channel Sales Success

More often than not, growing businesses use sales and marketing efforts to drive their revenues. Marketing basically uses advertising and other techniques to bring leads into the business. Your sales team either closes the leads handed to them by the marketing department (inbound sales), or they actively hunt new end-clients down with prospecting efforts (outbound sales). But there is another path that most companies don’t pursue, which could be the most effective for quickly scaling your revenues, and that is channel sales. This post will help you understand what channel sales are, and how best to set up your channel sales efforts for maximum success.

Read the rest of this post in Entrepreneur, which I guest authored this week.

For future posts, please follow me on Twitter at: @georgedeeb.

[VIDEO] George Deeb Discusses the 4 M's of Evaluating Startups

I was recently interviewed by the Atlanta Small Business Network (ASBN), an online "television network" serving the small business community, about the 4 M's that investors use to evaluate startups:  market, management, model and momentum.  I thought this video turned out great, and I wanted to share it with all of you, to see if it can be helpful to you to in learning what key points to emphasize when pitching investors.  I hope you like!!

The embedded video player didn't give me the option to change the size of this video.  But, if you want to see a bigger version, simply click the expand size button in the player above, or feel free to watch it on the ASBN website.

Thanks again to Jim Fitzpatrick and the ASBN team for having me on the show.  I look forward to our next interview together.

For future posts, please follow me on Twitter at: @georgedeeb.