[VIDEO] What Matters Most? Product or Proof-of-Concept?

I was recently interviewed by ASBN, an online "television network" serving the small business community, about what is more important to investors, the product or the proof-of-concept you are getting around that product.  As you will learn, most investors are flexible on products, and it is more important that the "proof is in the pudding".  I thought this video turned out great, and I wanted to share it with all of you, to see if it can be helpful to you in crafting your investor pitches.  I hope you like it!!

The embedded video player didn't give me the option to change the size of this video.  But, if you want to see a bigger version, simply click the expand size button in the player above.

Thanks again to Jim Fitzpatrick and the ASBN team for having me on the show.  I look forward to our next interview together.

For future posts, please follow me on Twitter at: @georgedeeb.

Generative AI is Revolutionizing Marketing

Contrary to prevailing storytelling that it just arrived in the waning months of 2022, artificial intelligence has been around for decades. I won't bore you with the entire history (though it's summarized well in this article); suffice it to say that it has played a significant role in the marketing industry for decades, including in predictive analytics used in many advertising platforms. But what has recently caught fire is the use of generative AI in marketing creatives, largely because the technologies are more accessible and easier to use than ever before. Though this perhaps goes without saying at this point, the industry is at an inflection point, and businesses better learn what is going on in this space, or they will be left behind.

Read the rest of this post in Entrepreneur, which I guest authored this week.

For future posts, please follow me on Twitter at: @georgedeeb.