Wednesday, May 4, 2022

[VIDEO] How to Start Selling 'Wisdom' Instead of 'Widgets'

Posted By: George Deeb - 5/04/2022


& Comment

I was recently interviewed by the Atlanta Small Business Network (ASBN), an online "television network" serving the small business community, about how to selling intelligence from data collected from your tools (e.g., Wisdom) can lead to higher revenues and long term client loyalty that simply trying to sell them the tool alone (e.g., Widget).  I thought this video turned out great, and I wanted to share it with all of you, to see if it can be helpful to you in your product design and positioning.  I hope you like it!!

The embedded video player didn't give me the option to change the size of this video.  But, if you want to see a bigger version, simply click the expand size button in the player above, or feel free to watch it on the ASBN website.

Thanks again to Jim Fitzpatrick and the ASBN team for having me on the show.  I look forward to our next interview together.

For future posts, please follow me on Twitter at: @georgedeeb.

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