[VIDEO] Stop Chasing Revenues and Start Measuring These KPIs Instead

I was recently interviewed by ASBN, an online "television network" serving the small business community, about how driving profitable growth is dependent on driving the underlying KPIs that will enable that, including average order sizes, conversion rates and cross-sell rates.  This includes setting your commission plan based on gross profit instead of revenue, to ensure your sales team isn't simply "giving it away", and so they become educated on the highest margin products to be selling.  As you will learn, all revenues are not created equal.  I thought this video turned out great, and I wanted to share it with all of you. I hope you like it!!

The embedded video player didn't give me the option to change the size of this video.  But, if you want to see a bigger version, simply click the expand size button in the player above.

Thanks again to Jim Fitzpatrick and the ASBN team for having me on the show.  I look forward to our next interview together.

For future posts, please follow me on Twitter at: @georgedeeb.

[VIDEO] Strategies to Transform Workplace Culture

I was recently interviewed by ASBN, an online "television network" serving the small business community, about how to build a great company culture.  This video will help you learn that it all starts with hiring smart people and getting out of their way.  As you will learn, recruiting, onboarding, team building and management all play critical roles.  And you cannot manage what you are not measuring, so be sure to get the right KPIs in place.  I thought this video turned out great, and I wanted to share it with all of you. I hope you like it!!

The embedded video player didn't give me the option to change the size of this video.  But, if you want to see a bigger version, simply click the expand size button in the player above.

Thanks again to Jim Fitzpatrick and the ASBN team for having me on the show.  I look forward to our next interview together.

For future posts, please follow me on Twitter at: @georgedeeb.

Business Lessons from The Coach Who Built a Dynasty in Two Years

I have been a lifelong University of Michigan basketball fan.  When I was a student there, they had won the national championship in 1989, where I had a front row seat as a member of the basketball band to see Rumeal Robinson hit his game winning free throws to beat Seton Hall. But since then, it had been 37 years without a national title, and the passionate UM fan base was aching for another championship.  UM had gotten close a couple times, in 1992 and 1993 with the Fab Five, and again in 2013 and 2018 with John Beilein’s gutsy teams, but we just couldn’t summit the mountain.  That was until Dusty May was hired in 2024, after UM’s worst season in their history, finishing with a dismal 8-24 record.  His two-year turnaround to a 37-3 national champion will go down as one of coaching’s greatest accomplishments. Here are a few of his leadership lessons that you can apply to your businesses.

Read the rest of this post in Entrepreneur, which I guest authored this week.

For future posts, please follow me on Twitter at: @georgedeeb.