[VIDEO] Calculating Addressable Market Size vs. Industry Size

I was recently interviewed by ASBN, an online "television network" serving the small business community, about how to calculating your total addressable market size, as opposed to your total industry size.  As you will learn, your total addressable market size, which investors care most about, is a lot smaller than the industry overall.  I thought this video turned out great, and I wanted to share it with all of you, to see if it can be helpful to you in sizing your market.  I hope you like it!!

The embedded video player didn't give me the option to change the size of this video.  But, if you want to see a bigger version, simply click the expand size button in the player above.

Thanks again to Jim Fitzpatrick and the ASBN team for having me on the show.  I look forward to our next interview together.

For future posts, please follow me on Twitter at: @georgedeeb.