[VIDEO] Stop Chasing Revenues and Start Measuring These KPIs Instead

I was recently interviewed by ASBN, an online "television network" serving the small business community, about how driving profitable growth is dependent on driving the underlying KPIs that will enable that, including average order sizes, conversion rates and cross-sell rates.  This includes setting your commission plan based on gross profit instead of revenue, to ensure your sales team isn't simply "giving it away", and so they become educated on the highest margin products to be selling.  As you will learn, all revenues are not created equal.  I thought this video turned out great, and I wanted to share it with all of you. I hope you like it!!

The embedded video player didn't give me the option to change the size of this video.  But, if you want to see a bigger version, simply click the expand size button in the player above.

Thanks again to Jim Fitzpatrick and the ASBN team for having me on the show.  I look forward to our next interview together.

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