Wednesday, August 15, 2012

Lesson #118: Market Research for Startups

Early this year, I had the pleasure of mentoring the 2012 class of entrepreneurs at Founder Institute Chicago. Here is the presentation I delivered on "Market Research for Startups". The lesson provides high level guidance on: (i) what types of markets to pursue; (ii) how to find data on your market; (iii) how to define your competitors; (iv) how to cost-effectively do market research; and (v) how to determine if you can win, or if you should walk away. This lesson helps entrepreneurs with learning how to do the necessary market research upfront, before wasting a ton of money on a bad idea. 

Here is a link to the matching video for the audio part of the presentation: http://redrocketvc.blogspot.com/2012/06/video-george-deeb-teaches-market.html.



I figured it was easier and more useful to simply share this presentation and matching video file, than to try to recreate it into a standalone textual post.  Happy reading.

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3 comments:

Mythjen said...

Dear George, some years ago when I was employed with a market research outfit based in Utah, the stark differences with the technology and methods used were the definitive trend in shaping it today. It is plainly seen that the industry has come a long way. Thanks for this post!

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