Not all products or services are created equal in terms of the strategy you use to sell them. And, not all customers are created equal, in terms of how sophisticated they are about your product line and how much they may need your product or service. What's more, selling into different levels of an organization often requires different types of selling techniques, in order to get customers' attention. Below, I've summarized the three most typical selling techniques used today.
Read the rest of this post in Entrepreneur, which I guest authored this week.
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