A Startup's Biggest Pitfall is Finding the Right Salesperson

A startup cannot survive without revenue, and more important, revenue growth that will impress investors. Often, this success rests squarely on the shoulders of your sales team. Therefore, your sales team will make or break your success. Members of your sales team are arguably the most important hires you are going to make. You have to get it right!

Read the rest of this post in Entrepreneur, which I guest authored this week.

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