Too often in business, people want to be nice, avoid conflict or not upset their boss or co-workers by stating their true opinions. All that does is create problems for all involved. You get frustrated that the business is not going in the direction you think is most logical. And, the listener is provided an opinion from you, which they think you are supportive of, that is potentially the wrong direction for the business and not truly what you feel is the right thing to do. Hence, keeping the listener headed in the wrong direction. In business, and particularly in startups where you cannot afford to waste time or resources heading down the wrong direction, there is only one mandate to live by: always call it like you see it, regardless your role or title.
Read the rest of this post in Forbes, which I guest authored this week.
For future posts, please follow me on Twitter at: @georgedeeb.
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