Create an "Everyone Sells" Culture

The common fault in the thinking of many entrepreneurs is that revenues will only be driven by the sales team, and the sales team alone. They put a lot of energy into hiring the best salespeople they can afford, training them up on their product or service, and them letting them loose and hoping for the best. The problem with that thinking is salespeople are only one part of the equation.

Read the rest of this post in Forbes, which I guest authored this week.

For future posts, please follow me on Twitter at:  @georgedeeb.