Is Your Startup Building a "Vitamin" or a "Painkiller"?

I once heard a great entrepreneurial panel discussion, including Mahendra Vora, the founder of Intelliseek (sold to Nielsen) and now a Cincinnati-based venture capitalist. He was advising the entrepreneurs in the room to make sure their startups were building “pain killers, and not vitamins” for their clients, in order to get their attention and build a sizable business of scale. I thought that was very sound advice, worth detailing into an educational post on the difference between “vitamins” and “pain killers”.

Read the rest of this post in Forbes, which I guest authored this month.

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