Growth Hacking: Marketing for Startups

The term “growth hacker” was first introduced in a blog post by Sean Ellis in 2010. He summarized a growth hacker as “a person whose true north is growth”, and is disciplined in prioritizing and testing marketing ideas, and religiously analyzing such results to see which tactics worked the best and should be scaled out further. To me, that is a pretty basic premise which be incorporated into most any marketing programs, defined as growth hacking or not. Frankly, if you are not a growth hacker today, you are not being a good marketer period, in today’s tech space. Perhaps the term growth hacker should be renamed Marketer 2.0 to better emphasize its importance for all organizations, startups or otherwise.

Read the rest of this post in Forbes, which I guest authored this week.

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