Look Closely at These 4 M's Before Investing in Startups

Recently, I was asked to judge a startup competition.  As I was filling in the evaluation questionnaire, I noticed that the questions being asked revolved around four topics, all starting with the letter M: market, model, management and momentum. That is an elegant way for all of us to think about evaluating startups.

Read the rest of this post in Entrepreneur, which I guest authored this week.

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