The right recipe for startup success requires an equal mix of: a good strategy or idea, powered by a experienced management team that knows how to execute the plan. If you typically have only one of the key ingredients, your startup won’t succeed. And, in terms of ranking these two critical elements, as I have said before, I would rather bet on an A+ team executing a B+ idea, than a B+ team executing an A+ idea. Building startups is really hard, and the team makes the entire difference. Let’s bring this story to life, and look at two different startup clients that I have worked with at Red Rocket. In these two examples, they were both being powered by first-time CEO’s with limited prior startup experience and they both had equally good ideas in comparable enterprise facing markets.
Read the rest of this post in Forbes, which I guest authored this week.
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